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5min chapter
The Death Throes of the Pitch
2Bobs—with David C. Baker and Blair Enns
The Role of Procurement in the Marketing Industry
This chapter explores the influence of procurement in the marketing industry and its role in high pitching costs and wastage. The speakers also discuss the impact of search consultants on agency search processes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode