How I Built This with Guy Raz

Primal Kitchen: Mark Sisson

51 snips
Mar 11, 2024
Mark Sisson, founder of Primal Kitchen and Paluva, shares his incredible entrepreneurial journey. He turned a mayo mishap into a $200 million condiment empire with paleo-friendly products. Mark dives into the challenges he faced, from financial risks to TV show failures, ultimately leading to the lucrative acquisition by Kraft Heinz. After selling Primal Kitchen, he embarked on a new venture with minimalist shoes that promote natural movement. His story showcases resilience and the unexpected paths of success!
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ANECDOTE

Transformative Summer

  • Mark Sisson's confidence grew after an Outward Bound course.
  • He excelled in a 7-mile marathon and became captain of his school's track team.
ANECDOTE

Health Decline Despite Athletic Success

  • Mark Sisson qualified for the 1980 Olympic trials but didn't make the team.
  • His intensive training and high-carb diet led to various health issues like arthritis, IBS, and tendonitis.
ANECDOTE

Ironman Transition

  • After retiring from marathons, Mark Sisson transitioned to triathlons, completing his first Ironman in 1981.
  • Despite having no prior experience and not knowing how to swim, he finished 21st.
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