How I Built This with Guy Raz cover image

Primal Kitchen: Mark Sisson

How I Built This with Guy Raz

00:00

Adapting to the Infomercial Shift

This chapter explores the changes in the infomercial industry and a strategic pivot to a health talk show in response to declining sales. Despite significant investment, the attempt to build brand recognition through television faced the harsh reality of low viewership and financial setbacks.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app