Primal Kitchen: Mark Sisson
How I Built This with Guy Raz
00:00
From Startup to Acquisition: A Food Brand's Journey
This chapter chronicles the remarkable growth of a food brand that quickly capitalized on the paleo diet trend, achieving significant sales figures through strategic product diversification. The discussion covers the challenges faced in expanding into retail chains, the pressures of running a burgeoning business, and the eventual acquisition by Kraft Heinz Corporation. Reflecting on their journey, the speakers highlight the importance of perseverance, timing, and customer feedback, as well as the unexpected twists along the way.
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