
Choiceology with Katy Milkman
Rebel With a Cause: With Guests Francis Kelly & Christopher Bryan
Oct 7, 2024
Francis Kelly, President and CEO of CEOVIEW Branding and former leader of the Truth anti-smoking campaign, teams up with Christopher Bryan, a professor at UT Austin specializing in psychological reactance. They discuss how rebellion can be harnessed to encourage healthier choices, particularly among adolescents. Kelly shares insights on the groundbreaking Truth campaign that effectively reduced youth smoking by tapping into teens' resistance to authority. Bryan introduces creative strategies to promote healthy eating, making rebellion a tool for positive change.
35:34
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Quick takeaways
- The Truth Campaign effectively reframed smoking as a rebellious act against manipulation, significantly reducing youth smoking rates over time.
- Understanding reactance can empower healthier choices by presenting external pressures as manipulative, motivating individuals to resist those constraints.
Deep dives
The Rise of Garden Gnome Activism
Garden gnomes, typically seen as whimsical decorations, faced a ban at the Chelsea Flower Show to maintain the dignity of garden displays. This ban sparked a movement, with gardeners rallying for gnomes’ inclusion, arguing that the prohibition represented outdated elitism. In 2011, the Royal Horticultural Society lifted the ban, acknowledging that gnomes were an integral part of gardening culture. This shift reflected a broader sentiment among gardeners who viewed the gnome ban as stifling their creative expression and ownership of their gardening spaces.
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