Choiceology with Katy Milkman cover image

Rebel With a Cause: With Guests Francis Kelly & Christopher Bryan

Choiceology with Katy Milkman

CHAPTER

The Truth Effect: Revolutionizing Youth Anti-Smoking Campaigns

This chapter examines the significant rise in public awareness regarding the harmful effects of smoking, particularly targeting youth through the Truth Campaign. It details the innovative strategies employed to resonate with at-risk teens and the impact of the Master Settlement Agreement on funding anti-smoking initiatives. The chapter concludes by discussing the psychological aspects of resistance to smoking and introduces a guest expert to delve deeper into related decision-making processes.

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