Choiceology with Katy Milkman cover image

Rebel With a Cause: With Guests Francis Kelly & Christopher Bryan

Choiceology with Katy Milkman

CHAPTER

Understanding Psychological Reactance and Its Implications

This chapter explores how psychological reactance affects decision-making, especially in challenging societal norms. Through illustrative examples and research, it offers insights into recognizing and harnessing reactance for better persuasion skills.

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