
Choiceology with Katy Milkman
Can we learn to make smarter choices? Listen in as host Katy Milkman--behavioral scientist, Wharton professor, and author of How to Change--shares stories of high-stakes decisions and what research reveals they can teach us. Choiceology, an original podcast from Charles Schwab, explores the lessons of behavioral economics to help you improve your judgment and change for good.
Season 1 of Choiceology was hosted by Dan Heath, bestselling author of Made to Stick and Switch.
Podcasts are for informational purposes only. This channel is not monitored by Charles Schwab. Please visit schwab.com/contactus for contact options. (0321-1S88)
Latest episodes

31 snips
Apr 21, 2025 • 31min
Obstacle Illusions: With Guests Daniella McCahey & Tom Gilovich
Daniella McCahey, a Texas Tech history professor and co-author of "Antarctica: A History in 100 Objects," shares the gripping stories of polar explorer Richard E. Byrd, including his harrowing expeditions and how he navigated extreme conditions. Tom Gilovich, a psychology professor at Cornell and originator of the headwinds/tailwinds asymmetry, discusses our tendency to focus on challenges while overlooking advantages. Together, they explore how these cognitive biases shape our experiences and influence decision-making in both personal and professional realms.

42 snips
Apr 7, 2025 • 38min
The Reality Trap: With Guests Ken Adelman & Julia Minson
Ken Adelman, former U.S. ambassador to the UN and arms control director during Reagan's administration, shares insights on the 1986 Reykjavik summit with Mikhail Gorbachev, revealing the depth of their surprisingly candid negotiations amid Cold War tensions. Julia Minson, a decision scientist at Harvard, discusses the 'psychology of disagreement' and how personal biases shape our perceptions of reality. Together, they explore naive realism, the challenges of conflicting views, and the vital importance of understanding diverse perspectives in communication.

10 snips
Mar 24, 2025 • 30min
A Numbers Game: With Guests Linda Chang & Stephen M. Colbert
Stephen M. Colbert, a keen observer of the film industry and co-host of a popular podcast, shares insights about the tumultuous relationship between DC and Marvel, highlighting how Rotten Tomatoes scores influenced fan expectations. He reveals the behind-the-scenes struggles of directors and studios in this ratings-obsessed environment. Linda Chang, a behavioral scientist, dives into 'quantification fixation,' explaining how our over-reliance on numbers can distort important decision-making. Together, they challenge listeners to look beyond digits in their choices.

Mar 10, 2025 • 2min
Coming Soon: A New Season of Choiceology
It’s a new season of Choiceology, an original podcast from Charles Schwab. New episodes arrive every two weeks, so please follow us in your favorite podcasting app. Important DisclosuresThe comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.Data contained herein from third party providers is obtained from what are considered reliable source. However, its accuracy, completeness or reliability cannot be guaranteed and Charles Schwab & Co. expressly disclaims any liability, including incidental or consequential damages, arising from errors or omissions in this publication. All corporate names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. Supporting documentation for any claims or statistical information is available upon request.Investing involves risk including loss of principal.The book How to Change: The Science of Getting from Where You Are to Where You Want to Be is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the book and makes no representations about its content.(0325-43AS)

4 snips
Oct 21, 2024 • 40min
A Hero's Journey: With Guests Ethan Gilsdorf, David Fajgenbaum & Kurt Gray
Ethan Gilsdorf, a writer and performer, shares how Dungeons & Dragons helped him navigate life’s hurdles and find empowerment. David Fajgenbaum, a physician and Castleman disease advocate, discusses his battle with illness and the transformative power of storytelling in healing. Kurt Gray, a psychology professor, delves into the hero's journey as a framework for personal growth, encouraging listeners to reshape their narratives. Together, they explore how embracing life's challenges can create meaning and resilience through our own heroic tales.

7 snips
Oct 7, 2024 • 36min
Rebel With a Cause: With Guests Francis Kelly & Christopher Bryan
Francis Kelly, President and CEO of CEOVIEW Branding and former leader of the Truth anti-smoking campaign, teams up with Christopher Bryan, a professor at UT Austin specializing in psychological reactance. They discuss how rebellion can be harnessed to encourage healthier choices, particularly among adolescents. Kelly shares insights on the groundbreaking Truth campaign that effectively reduced youth smoking by tapping into teens' resistance to authority. Bryan introduces creative strategies to promote healthy eating, making rebellion a tool for positive change.

6 snips
Sep 23, 2024 • 38min
On a High Note: With Guests Maurice Schweitzer & Matthew Polly
In this insightful conversation, best-selling author Matthew Polly shares his thoughts on Bruce Lee’s complex legacy, revealing key nuances that shape our collective memory of the martial arts icon. Alongside him, Maurice Schweitzer, a behavioral economics expert, delves into how our memories are influenced by selective retention, highlighting the peak-end rule. They discuss how recognizing the impact of memorable moments can enhance workplace satisfaction and decision-making, ultimately transforming how we perceive experiences.

9 snips
Sep 9, 2024 • 32min
The Truth Is Out There: With Guests Tania Lombrozo & Toby Ball
In this conversation, UFO expert Toby Ball, host of the podcast Strange Arrivals, shares insights about the Rendlesham Forest Incident, exploring the allure and skepticism surrounding unidentified flying objects. Alongside him, Tania Lombrozo, a psychology professor at Princeton, discusses our human tendency to favor simple explanations for complex issues, which can often lead to misinterpretations. Together, they examine the interplay between folklore and reality, emphasizing the importance of recognizing complexity in a world that often seeks simpler narratives.

24 snips
Aug 26, 2024 • 28min
To Know What You Know: With Guests David Dunning & Andrew Flack
Guests David Dunning, a social psychologist known for the Dunning-Kruger effect, and Andrew Flack, librettist for the opera 'Behold the Man,' dive deep into how we often misjudge our own abilities. They discuss the infamous restoration mishap by Cecilia Jimenez, revealing how her faux pas surprisingly revitalized a community. Dunning shares insights on how we all occasionally fall victim to overconfidence, urging listeners to embrace humility and continuous learning to better understand our own limits and capabilities.

5 snips
Aug 12, 2024 • 30min
The Buddy System: With Guests Max Maeder & Rachel Gershon
Francis Kelly, former CEO of Arnold Worldwide, shares insights on harnessing rebellion for positive change in children and adults. He discusses the success of the "Truth" campaign, which cleverly used teenage defiance to lower smoking rates. Christopher Bryan, an academic at UT Austin, dives into his research on motivating healthier eating among adolescents by leveraging their rebellious nature. Together, they explore how understanding resistance can transform decision-making for better choices.
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