In this ground-breaking book, Katy Milkman reveals a proven path to help readers move from where they are to where they want to be. Drawing on her original research and the work of her world-renowned scientific collaborators, Milkman shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. The book offers innovative approaches like 'temptation bundling,' using timely reminders, and creating 'set-it-and-forget-it systems' to make change more achievable. It emphasizes the importance of tailoring solutions to specific roadblocks and using science to stack the deck in favor of successful change.
Written in the early 16th century, 'The Prince' is a realistic instruction guide for new rulers. Machiavelli argues that an effective leader must be skilled in the art of war, sometimes cruel, and willing to use deception and manipulation to achieve political goals. The book is divided into chapters that discuss various types of principalities, how to acquire and maintain power, and the qualities a prince should possess. Machiavelli uses historical examples, including the career of Cesare Borgia, to illustrate his points. The treatise emphasizes the importance of maintaining the goodwill of the people and the stability of the state, even if it means deviating from traditional virtues. 'The Prince' remains a controversial but influential work in modern political philosophy.
Were you the kind of kid who devoured all your Halloween candy in one sitting—or savored it daily until, somehow, it was Easter? And when it comes to bad news, do you prefer it all at once or with some time in between? Turns out, the way we bundle or separate life's highs and lows can influence our happiness.
In this episode of Choiceology with Katy Milkman, we consider a mental accounting trick that can help maximize joy and minimize pain.
You'll hear from Sally Millington of York, U.K., who set out to try 52 new things in a year. From the silly to the daring, Sally shares how shifting from saving fun for vacations to spreading it throughout the year transformed her outlook—and boosted her well-being. Her story shows the power of intentionally pacing pleasure—and why we might want to do the opposite with unpleasant experiences.
Then, Katy speaks with Ellen Evers, Associate Professor of Marketing at the Haas School of Business at the University of California, Berkeley, whose research touches on how the way we categorize experiences can make everyday life feel a little better.
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The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.
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All corporate names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security.
The policy analysis provided by the Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.
Investing involves risk including loss of principal.
The book How to Change: The Science of Getting from Where You Are to Where You Want to Be isnot affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the books and makes no representations about its content.
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Choiceology with Katy Milkman 
