SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
Klaviyo S-1 Metrics Breakdown
Sep 14, 2023
The hosts discuss SaaS metrics from the Klaviyo S-1, including ARR, CAC Payback Period, GRR, and NRR. They explore the nuances of SaaS metrics and the lack of a standard definition. Topics also include Klaviyo's pricing model, customer churn, ARR calculation, and the abundance of information in Klaviyo S1 documents.
25:46
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Quick takeaways
- Clavio defines ARR as 12 times MRR, providing a clear formula for calculating Annual Recurring Revenue.
- Clavio's CAC Payback Period is 14 months, which is relatively high compared to their average customer revenue.
Deep dives
What Clavio defines as ARR in their S1
Clavio defines ARR (Annual Recurring Revenue) as 12 times MRR (Monthly Recurring Revenue).
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