3min chapter

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders  cover image

Klaviyo S-1 Metrics Breakdown

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

CHAPTER

Definition of ARR and MRR in the Klaviyo S-1

This chapter explains the definition of ARR and MRR as outlined in the Klaviyo S-1 and clarifies that MRR is a contractual determination based on subscription terms, not historical revenue.

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