My First Million WHOOP Founder Will Ahmed: How I Built A $3.6 BILLION Company
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Jan 26, 2023 
Will Ahmed, founder and CEO of WHOOP, shares his journey of building a $3.6 billion health tech company. He discusses how signing elite athletes like LeBron James and Michael Phelps propelled his brand's credibility. The conversation dives into the importance of sleep quality for performance, insights on balancing leadership with personal wellness, and the innovative shift from a one-time purchase model to a subscription service. Ahmed also explores future health trends, personalized diets, and the potential impact of technology on our lives.
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Early Adopters
- Will Ahmed got LeBron James and Michael Phelps on Whoop early on by targeting their trainers.
- This was strategic as it allowed Whoop to build a performance brand and scale to consumers.
Sleep Quality over Quantity
- Sleep quality, not duration, matters most, focusing on REM and slow-wave sleep percentages.
- High-performing individuals need sufficient REM for cognitive repair and slow-wave sleep for physical recovery.
Blue Light Blocking Hack
- Wear blue-light-blocking glasses before bed to mitigate the sleep-disrupting effects of screens.
- This allows you to work or use devices late at night without sacrificing sleep quality.