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WHOOP Founder Will Ahmed: How I Built A $3.6 BILLION Company

My First Million

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Harnessing Elite Athletes for Brand Growth and Innovation

This chapter highlights the strategic early adoption of Whoop by top athletes like LeBron James and Michael Phelps, showcasing how their influence boosts brand credibility. It also discusses the crucial role of overlooked influencers and the company's impressive growth to a $3.6 billion valuation while emphasizing its commitment to product innovation.

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