My First Million cover image

WHOOP Founder Will Ahmed: How I Built A $3.6 BILLION Company

My First Million

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Transforming Whoop: From One-Time Purchase to Subscription Success

This chapter explores the transformation of Whoop's business model from a one-time purchase to a subscription-based service, emphasizing the challenges and financial implications of this shift. The discussion highlights the positive effects on customer experience and engagement resulting from the new approach.

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