Tom Bilyeu's Mindset Playbook

Health Theory on Redefining A Wholesome Diet

Nov 13, 2025
Guest
Yemeni Mesa
Yemeni Mesa, a former Chief Sales Officer at Quest Nutrition and current president of KNOW Better Foods, dives into the fascinating world of the ketogenic diet. He explores how keto can enhance cognition and manage anxiety, delves into the misconceptions surrounding it, and offers insights on making low-carb meals affordable. Yemeni also shares the mission behind KNOW Better Foods, aimed at replacing high-carb products with healthier options. Plus, catch his tips on measuring ketosis and the best grain replacements for low-carb baking!
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INSIGHT

Ketosis May Starve Some Cancer Cells

  • The body can burn glucose or ketones, and some cancer cells can't use ketones as fuel.
  • Shifting metabolism to ketones may starve certain cancer cells and slow their growth.
ADVICE

Keep Keto Affordable With Practical Swaps

  • Keto can be affordable: use fatty cuts, eggs, and fast-food swaps like no-bun burgers to lower costs.
  • Avoid sauces and hidden sugars; prioritize whole fats and proteins to maintain ketosis on a budget.
ADVICE

Work With A Doctor If Diabetic

  • If you are diabetic, consult your doctor before trying ketosis because medications and insulin will need adjustment.
  • Find a clinician knowledgeable in ketogenic therapies to guide safe blood sugar and insulin changes.
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