The Wine Makers – The DTC Wine Symposium

Topics discussed in this podcast include the analysis of GTC and depletion data for wineries, integrating technology into the slow-moving wine industry, the surprising growth of vineyards in England, insights on brand building, marketing challenges and viral memes, supporting wine and hospitality initiatives, the influence of wine-drinking politicians on wine laws, deficit and challenges in the alcohol industry, the DTC Wine Symposium and the journey of Walter Carter, contacting wineries on Instagram and challenges of becoming Masters of Wine, exploring luxury wine buyers and collecting fine wines, regulations and requirements for text messaging businesses, using texting for DTC programs, consumer behavior in the wine industry, the evolution of marketing, the impact of COVID-19 on businesses, the connection between smell, memory, and wine tasting, the role of an advisor in personal and business growth, books on business and work in the age of data and COVID, the long-term impact of COVID-19 and changing mindsets, reflections on DTC Wine Symposium, a discussion on stolen Taylor Swift merchandise and dinner shout out, Valentine's Day sushi dinner event, exploring the potential of Granage and making it a collectible luxury product.