4min chapter

The Wine Makers on Radio Misfits cover image

The Wine Makers – The DTC Wine Symposium

The Wine Makers on Radio Misfits

CHAPTER

The Evolution of Marketing: From Broadcasting to Narrowcasting

This chapter explores how marketing has transformed with the rise of online sales, discussing the shift from traditional methods to targeted advertising based on individual preferences. It also touches on the effectiveness of entertaining ads that capture attention and provide value or humor.

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