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15min chapter
The Wine Makers – The DTC Wine Symposium
The Wine Makers on Radio Misfits
Integrating Technology into the Slow-Moving Wine Industry
The speakers discuss the challenges of incorporating new technologies like text message marketing, data analytics, email, and social media into the traditionally slow wine industry. They highlight the importance of data, showcasing Scott Harvey as an early adopter of using a data system. The chapter also explores the significance of small and medium-sized wineries in leveraging technology to compete with bigger players.
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