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13min chapter
The Wine Makers – The DTC Wine Symposium
The Wine Makers on Radio Misfits
Consumer Behavior in the Wine Industry
This chapter discusses various topics related to consumer behavior in the wine industry, including insights on branding and marketing for wine, the importance of meeting people where they are in terms of their interest and knowledge levels, and the halo effect of positive experiences generating word-of-mouth marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode