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11min chapter
The Wine Makers – The DTC Wine Symposium
The Wine Makers on Radio Misfits
Using Texting for DTC Programs
In this chapter, they discuss the benefits of using text messaging for direct-to-consumer wine programs. They highlight five powerful ways to integrate texting into communication strategies, including customer service and promotions. They also discuss the importance of growing the opt-in list for effective results.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode