

511: How to Be Present, with Dave Crenshaw
Feb 1, 2021
In this discussion, Dave Crenshaw, a productivity expert for Fortune 500 companies and a popular author, debunks the myth of multitasking. He explains how most people are actually switchtasking, losing valuable time and focus. Dave highlights the importance of being present during conversations and shares actionable steps to improve attention and efficiency. He suggests tracking your time and emphasizes that your calendar can be your best ally in managing tasks and priorities.
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Multitasking Myth
- Multitasking is a myth; it's actually switchtasking, rapidly shifting between tasks.
- This inefficiency increases errors, time spent, and stress, like a computer overheating.
Gender & Switching Costs
- While some studies suggest women have lower switching costs than men, everyone incurs them.
- The goal isn't to be better at switchtasking but to eliminate switching altogether.
Team Switchtasking
- Consider how switchtasking affects your team and their perception of importance.
- Putting away distractions while listening communicates value and respect.