How I Built This with Guy Raz Leading through radical change with Julia Hartz of Eventbrite
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Oct 19, 2023 Julia Hartz, co-founder and CEO of Eventbrite, shares her inspiring journey of steering the ticketing platform through the tumultuous pandemic years. She explains how the precipitous drop in sales forced her to pivot strategies, embracing virtual events and supporting local organizers. Julia offers insights on effective leadership, emphasizing empathy and adaptation in crises. She also shares innovative ideas for running engaging meetings and the importance of nurturing relationships in evolving work environments. This chat reveals her resilience and vision for the future of events.
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Rapid Decline in Sales
- Eventbrite's ticket sales went from record highs to negative revenue in just 14 days.
- This rapid decline, caused by the pandemic, nearly destroyed the 14-year-old company.
Adapt and Support
- Throw out the roadmap during times of crisis.
- Adapt to the changing landscape and support customers facing peril.
The Pause as a Silver Lining
- The pause caused by the pandemic became a silver lining for Eventbrite.
- It allowed for a much-needed reset and re-evaluation of the business.