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How I Built This with Guy Raz
Leading through radical change with Julia Hartz of Eventbrite
Oct 19, 2023
Julia Hartz, CEO of Eventbrite, shares how the events industry transformed during the past three years. She discusses navigating through the crisis, focusing on serving event creators, and connecting people through ticketed events. They also talk about adapting to remote work, setting event policies, and prioritizing communal growth.
48:34
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Quick takeaways
- Eventbrite successfully adapted to the challenges of the COVID-19 pandemic by shifting focus to virtual events and supporting local organizers.
- Julia Hartz emphasized the importance of creating a culture where employees can bring their whole selves to work and finding a balance between compassionate support and demanding excellence in remote work.
Deep dives
Eventbrite's Journey During the Pandemic
Eventbrite, a ticketing company, faced unprecedented challenges during the COVID-19 pandemic. With a rapid decline in ticket sales and negative revenue, they had to quickly adapt to survive. The CEO, Julia Hartz, guided the company through this crisis by making bold decisions, such as cutting costs and raising money. They shifted their focus towards supporting local organizers and virtual events, which gained immediate traction. The pause caused by the pandemic allowed Eventbrite to reset and reimagine their business strategy, with a stronger emphasis on supporting creators and helping them find their audience. Despite the uncertainties, Julia maintained optimism and a strong sense of leadership, shielding her team from doubt and guiding them through the crisis. As the pandemic evolved, Eventbrite continued to adapt their business model and prioritize the importance of gathering and the power of live experiences. They are now focused on becoming the go-to platform for event discovery and are introducing new marketing tools to help event creators grow their audience.
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