Leading through radical change with Julia Hartz of Eventbrite
How I Built This with Guy Raz
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Navigating Challenges and Innovations in Event Management
This chapter discusses the financial strategies implemented by a company during the COVID-19 pandemic, showcasing significant decisions made for stability and recovery. It also explores the evolution of Eventbrite into a sophisticated marketplace with personalized experiences for users, addressing local event discovery challenges. Furthermore, the chapter highlights innovative marketing strategies and tools, including the integration of generative AI, aimed at enhancing event promotion and maximizing outreach for event producers.
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