Mind Pump: Raw Fitness Truth 2352: Is Ozempic a Threat to the Fitness Industry?
Jun 6, 2024
Jason Phillips, a master trainer and CEO of NCI, dives into the impact of GLP-1 medications like Ozempic on the fitness industry. He discusses how these drugs challenge traditional weight loss methods and the evolving role of nutrition coaches. Phillips emphasizes the need for coaches to support clients in integrating medication with healthy habits. The conversation also touches on the importance of foundational principles in coaching, evolving client relationships, and the dangers of chasing fitness trends over essential skills. Adaptability is key!
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GLP-1s and the Quick Fix Mentality
- GLP-1s offer a quick fix for weight loss, appealing to those who dislike health and fitness.
- People are willing to invest in solutions they don't hate, even if those solutions are expensive.
Working with GLP-1s
- Coaches should integrate GLP-1s into their practice.
- Connect with clinics offering these treatments, as your ideal clients are likely going there first.
GLP-1s as a Tool for Coaches
- GLP-1s could be a tool for coaches to improve client success.
- Coaches can help clients develop better behaviors and address muscle loss from reduced calorie intake.