Gartner ThinkCast AI, Strategy & Marketing Growth: What Every CMO Must Do Now
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Sep 23, 2025 In this insightful discussion, Gartner experts Alex De Fursac Gash and Kristina LaRocca-Cerrone explore the evolving role of CMOs amidst rising expectations. They delve into the transformative shift of AI from a mere tool to an active participant in marketing strategies. The duo highlights the importance of scenario planning to combat strategic dysfunction and the critical mindset shifts needed to navigate disruption. With practical advice on building resilience and seizing opportunities, they arm CMOs with strategies to exceed expectations and drive growth.
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Relentless Pressure On Marketing
- Marketing teams face relentless pressure to do more with less across channels, content, and strategy.
- Alex de Fursac Gash frames this as a perpetual hamster wheel that keeps spinning for CMOs.
AI Is Now An Actor In Marketing
- AI has shifted from tool to actor with agentic AI acting on behalf of organizations.
- Kristina LaRocca-Cerrone and Alex say marketing without AI is increasingly unimaginable.
Expanded CMO Accountability And Tech Priority
- CEOs and CFOs expect CMOs to expand accountability into areas like commercial alignment and pricing.
- Leaders see AI, data science, and digital commerce as critical for driving growth.