Kristina LaRocca-Cerrone
Gartner vice president and advisory expert on marketing leadership and planning; co-presenter of the session offering practical guidance on scenario planning, strategic oversight, and AI adoption for CMOs.
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Sep 23, 2025 • 26min
AI, Strategy & Marketing Growth: What Every CMO Must Do Now
In this insightful discussion, Gartner experts Alex De Fursac Gash and Kristina LaRocca-Cerrone explore the evolving role of CMOs amidst rising expectations. They delve into the transformative shift of AI from a mere tool to an active participant in marketing strategies. The duo highlights the importance of scenario planning to combat strategic dysfunction and the critical mindset shifts needed to navigate disruption. With practical advice on building resilience and seizing opportunities, they arm CMOs with strategies to exceed expectations and drive growth.
