Alex de Fursac Gash
Gartner vice president and analyst focused on marketing strategy and growth; co-presenter of the keynote segment outlining the Epic Journey to Growth and strategic readiness for CMOs.
Best podcasts with Alex de Fursac Gash
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54 snips
Sep 23, 2025 • 26min
AI, Strategy & Marketing Growth: What Every CMO Must Do Now
In this insightful discussion, Gartner experts Alex De Fursac Gash and Kristina LaRocca-Cerrone explore the evolving role of CMOs amidst rising expectations. They delve into the transformative shift of AI from a mere tool to an active participant in marketing strategies. The duo highlights the importance of scenario planning to combat strategic dysfunction and the critical mindset shifts needed to navigate disruption. With practical advice on building resilience and seizing opportunities, they arm CMOs with strategies to exceed expectations and drive growth.
5 snips
Jul 24, 2024 • 37min
Demystifying Personalization
Gartner VP Analyst Alex de Fursac Gash discusses the flawed beliefs guiding CMO investments in personalization, urging a shift towards more effective strategies. They explore finding the right balance in personalization, navigating data privacy concerns, and emphasizing the importance of talent over technology for successful marketing outcomes.
