CMOs are facing extraordinary expectations — from the enterprise, customers and their own teams.
In this episode of ThinkCast, Gartner experts Alex De Fursac Gash and Kristina LaRocca-Cerrone cover a portion of their Opening Keynote from this year's Gartner Marketing Symposium/Xpo. Together, they outline how marketing leaders can navigate heightened demands, avoid strategic dysfunction and embrace what they call the "Epic Journey to Growth." From shifting AI from tool to actor, to building long-term vision and scenario planning muscle, Alex and Kristina reveal how CMOs can strengthen reputations, exceed CEO expectations and transform disruption into opportunity.
Tune in to discover:
- Why doing nothing in times of disruption is no longer an option
- How strategic dysfunction undermines growth and what to do about it
- Practical ways to use scenario planning and AI to build resilience
- The mindset shifts that turn volatitiliy into enterprise-wide opportunity
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