The Game with Alex Hormozi

The Only 3 Things To Say When Closing Sales | Ep 276

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Feb 9, 2021
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ADVICE

Coaching vs. Teaching

  • When selling, focus on coaching, not teaching.
  • Ask questions and restate customer responses to guide them.
INSIGHT

Value of Belief-Breaking

  • Questioning beliefs provides value to everyone, unlike tactical advice.
  • People only act after changing their beliefs, not just hearing tactics.
ADVICE

Storytelling in Sales

  • Use short stories and analogies to illustrate client outcomes, not technobabble.
  • Connect the story to the client's stated goals and context.
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