AI Snips
Chapters
Transcript
Episode notes
Coaching vs. Teaching
- When selling, focus on coaching, not teaching.
- Ask questions and restate customer responses to guide them.
Value of Belief-Breaking
- Questioning beliefs provides value to everyone, unlike tactical advice.
- People only act after changing their beliefs, not just hearing tactics.
Storytelling in Sales
- Use short stories and analogies to illustrate client outcomes, not technobabble.
- Connect the story to the client's stated goals and context.


