2Bobs—with David C. Baker and Blair Enns

How to Write That Book

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Oct 6, 2021
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ADVICE

Focus on the 'Why'

  • Focus on helping people or exploring a subject, not just gaining business.
  • A genuine desire to help improves business outcomes indirectly.
ADVICE

Pick Your Format Early

  • Decide on your book format (print, electronic, or audio) early.
  • Consider the limitations of each format before committing.
ADVICE

Choose a Publishing Type

  • Choose a publishing route (self, hybrid, or traditional).
  • Traditional publishing requires adhering to the publisher's guidelines.
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