2Bobs—with David C. Baker and Blair Enns cover image

How to Write That Book

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Is Your Ultimate Goal for You to Write a Book?

If you can't tap into this higher mission of deepening your own knowledge or helping people, then it's not going to achieve this goal. The scottish economist john k has written a book called obliquity about why our goals are best achieved indirectly. He talks about that idea specifically, if your goal is to be rich, don't pursue riches directly. Pursue something else, and the riches will come as a by product.

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