From $0 to $100 Million In 3 Years Selling Cold Plunges
Dec 6, 2023
01:08:50
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Shaan Puri and Sam Parr reveal how Plunge.com went from $270K to $100M in 3 years, discuss the need for a new Consumer Reports, predict the next TikTok app, and talk about hiring an AI tutor. They also discuss monetizing trust, the success of short scripted videos, and overcoming the fear of being a beginner.
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Quick takeaways
Real Short, a Chinese app that offers bite-sized English scripted video content, has gained immense popularity in the US with 11 million downloads and over $22 million in revenue since its launch in August 2022.
The success of Real Short highlights the difference between a good idea, like micro content, and a bad idea, like high-budget productions that fail to engage viewers, demonstrating the importance of starting with a hook and catering to customer demands.
The podcast emphasizes the value of hiring tutors or experts to fast-track the learning process and avoid costly mistakes when venturing into new fields.
Deep dives
Real Short: Bite-sized Chinese Content Takes the US by Storm
Real Short is a Chinese app that has gained immense popularity in the US. With its bite-sized English scripted video content, the app offers cheesy soap operas and Hallmark-style films. The shows cover themes like affairs, scandals, marital intrigue, and absurd plots. Each episode is only 90 to 120 seconds long, making it perfect for on-the-go consumption. Real Short has already been downloaded 11 million times and has generated over $22 million in revenue since August 2022. While the content was initially banned in China, it has found a massive audience in the US.
Unveiling the Success of Real Short
Real Short, a Chinese app offering short English scripted video content, has gained significant traction in the US. The app features cheesy soap operas and Hallmark-style films, covering themes like affairs, scandals, and romantic plots. Each episode is a bite-sized 90 to 120 seconds, making it easily consumable. Since its launch in August 2022, Real Short has accumulated 11 million downloads and earned a staggering $22 million in revenue. The ban in China led the creators to target a US audience, which has proven to be highly receptive to its addictive and captivating content.
Real Short: A Chinese App Conquers the US with Cheesy Soap Operas
Real Short, a Chinese app serving up bite-sized English scripted video content, has taken the US by storm. It offers an array of cheesy soap operas with romantic intrigue, scandalous affairs, and absurd plots. Each 90 to 120-second episode is tailor-made for quick consumption on the go. Despite initially being banned in China, Real Short has garnered impressive numbers in the US. With 11 million downloads and over $22 million in revenue since its launch in August 2022, Real Short has capitalized on the American audience's appetite for addictive, lowbrow entertainment.
Real Short: The Chinese Quibi Entertaining the US
Real Short, a Chinese app delivering bite-sized English scripted video content, has become a sensation in the US. The app offers addictive soap operas, tacky romance, and scandalous plots akin to Hallmark films. Each episode lasts only 90 to 120 seconds, providing quick and entertaining bursts. Real Short has gained significant traction since its launch in August 2022, boasting 11 million downloads and generating over $22 million in revenue. Despite being banned in China, the app has resonated with American audiences, proving that a taste for junk food entertainment exists worldwide.
The Power of Small Decisions for Business Success
Real Short, a subscription-based story service, experienced unexpected success by focusing on creating captivating content that left viewers eagerly awaiting the next installment. This demonstrated the difference between a good idea, like micro content, and a bad idea, like high-budget productions that failed to engage viewers. Real Short's approach of starting with a hook and figuring out the rest as they go proved to be an effective strategy. The podcast also highlighted the lack of ego and willingness to cater to customer demands that Chinese companies exemplify, contrasting this with the tendency of startups in Silicon Valley to focus on what they think customers should want.
Embracing Being an Absolute Beginner
The podcast episode discussed the importance of embracing being a beginner when venturing into new fields. It emphasized the value of hiring tutors or experts to fast-track the learning process and avoid costly mistakes. The host shared his own experience of seeking out a finance course and expressed the desire to attend a two-week MBA program in the future. By acknowledging and addressing knowledge gaps, individuals can gain invaluable insights and enhance their decision-making abilities in various areas, ultimately setting themselves up for long-term success.
Episode 527: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) reveal the numbers behind Plunge.com, predict the next TikTok, and share $100M business ideas for the health and wellness trends of 2024.
No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd
Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
