My First Million From $0 to $100 Million In 3 Years Selling Cold Plunges
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Dec 6, 2023 Discover the explosive rise of a cold plunge company that skyrocketed from $270K to $100M in just three years. Learn the innovative marketing tactics that fueled their success, including influencer partnerships and strategic customer acquisition. Dive into discussions on the importance of trust in the health industry and how video content can redefine consumer evaluations. Plus, get insights on predicting market trends and the next big platform set to challenge TikTok! Empower your entrepreneurial spirit with fresh ideas and captivating anecdotes.
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Plunge.com's rapid growth
- Plunge.com, a cold plunge company, grew from $270k to over $100m in 3 years.
- They initially gave away plunges to influencers like Andrew Huberman and used a "plunge tour" for marketing.
High ROAS and expansion
- Plunge.com achieved 7-10x ROAS on their ad spend, indicating a highly effective marketing strategy.
- They're also expanding into saunas, leveraging their success in cold plunges.
Trusted Supplement Source
- Become the most trusted source in the supplement industry.
- Focus on building trust, not just selling.
