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From $0 to $100 Million In 3 Years Selling Cold Plunges

My First Million

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Growth and Marketing Secrets of a Cold Plunge Business

This chapter explores the rapid growth of a cold plunge company that achieved over $100 million in revenue in just three years, attributing its success to strategic influencer marketing and effective advertising techniques. It discusses the company’s customer acquisition costs, return on ad spend, and the dynamics of evaluating e-commerce business valuations. Additionally, the chapter humorously reflects on cold plunging benefits and scrutinizes the credibility of dietary supplements in the health and wellness market.

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