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From $0 to $100 Million In 3 Years Selling Cold Plunges

My First Million

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The Evolution of Trust in Influencers and Gossip as a Tool

This chapter explores the idea of 'Eat This, Not That' and its impact on health and lifestyle branding, emphasizing the role of trust in selecting influencers. The discussion also highlights gossip's function as a social tool for managing reputation and trust within communities.

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