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School of Motion Podcast
Mastering the BUSINESS of Motion Design with Hayley Akins
Sep 4, 2024
Hayley Akins, the founder of Motion Hatch, specializes in empowering motion designers with strategic business insights. She dives into the challenges freelancers face in a post-COVID world and the importance of adapting business strategies. Hayley discusses the shift to productized services, smart pricing tactics, and the need for proactive self-promotion on social media. She emphasizes building connections through community engagement and using platforms like LinkedIn, providing invaluable advice for enhancing visibility and securing clients in a competitive landscape.
01:08:04
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Quick takeaways
- The motion design industry has shifted significantly, with increasing demand for services post-COVID, but challenges arose in 2023 as opportunities declined.
- Freelancers must transition from relying on referrals to actively seeking clients, emphasizing the importance of a proactive marketing approach for business growth.
Deep dives
The Shifting Landscape of Motion Design
The podcast discusses how the motion design industry has evolved in recent years, particularly during and after the COVID-19 pandemic. A significant shift occurred as live-action content transitioned to animation, leading to a surge in demand for motion design services. However, the boom was followed by a downturn in 2023, creating challenges for freelancers who experienced a drop in work opportunities. Adapting to this evolving landscape is crucial for professionals in the field, as they must explore new avenues for client engagement and business growth.
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