Mastering the BUSINESS of Motion Design with Hayley Akins

Hayley Akins, the founder of Motion Hatch, specializes in empowering motion designers with strategic business insights. She dives into the challenges freelancers face in a post-COVID world and the importance of adapting business strategies. Hayley discusses the shift to productized services, smart pricing tactics, and the need for proactive self-promotion on social media. She emphasizes building connections through community engagement and using platforms like LinkedIn, providing invaluable advice for enhancing visibility and securing clients in a competitive landscape.