Mastering the BUSINESS of Motion Design with Hayley Akins
School of Motion Podcast
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Kevin's Content System Success
- Problem: Tech clients constantly test marketing materials, and traditional explainer videos offered limited flexibility.
- Solution: Kevin offered a content system — smaller reusable content pieces adaptable to various platforms and aspect ratios. This allowed clients to experiment with messaging and different content types.
- Result: By understanding and catering to his client's needs, Kevin delivered more value while charging more.
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Transcript
