Hayley Akins

Hayley Akins, the founder of Motion Hatch, specializes in empowering motion designers with strategic business insights. She dives into the challenges freelancers face in a post-COVID world and the importance of adapting business strategies. Hayley discusses the shift to productized services, smart pricing tactics, and the need for proactive self-promotion on social media. She emphasizes building connections through community engagement and using platforms like LinkedIn, providing invaluable advice for enhancing visibility and securing clients in a competitive landscape.

Join seasoned podcasters Katrina Fox, Jim Moore, and Hayley Akins as they share their invaluable insights into the world of vegan podcasting. They discuss how to start your own podcast without fancy equipment, the importance of content over perfection, and how to effectively engage guests. The trio emphasizes the power of community and storytelling in navigating the vegan space, while also exploring monetization strategies and audience engagement tips. This is a treasure trove for anyone looking to make their mark in vegan podcasting!

Hayley Akins, former senior motion designer at Google, now runs Motion Hatch, a platform supporting motion designers with their business strategies. In this conversation, she emphasizes the importance of branding and strategic thinking for freelancers. They dive into the challenges of client relationships and pricing strategies. The discussion also highlights how AI is transforming the industry and the need for creatives to adapt and reflect on their value. Personal projects are showcased as essential for artistic identity in the competitive motion design landscape.

Hayley Akins, founder of Motion Hatch, is a seasoned expert in helping motion designers elevate their businesses. She discusses the evolving landscape of marketing for creatives and effective online engagement strategies. Hayley emphasizes the importance of authenticity and alignment in social media interactions while balancing creativity with professional visibility. Listeners gain insights into navigating challenges in sharing content, the significance of specialization in motion design, and exciting future plans for fostering community support among creatives.

In this discussion, Hayley Akins, founder of Motion Hatch, shares her inspiring journey from film production with Google to launching an educational platform for motion designers. She emphasizes the critical role of networking and mentorship in building a supportive creative community. Hayley dives into the benefits of mastermind groups, tackling imposter syndrome, and strategies for effective client relationships. Plus, she highlights the importance of personal growth and collaboration in overcoming professional challenges and securing work in the motion design industry.