The Inception of Motion Hatch

Motion Hatch was founded by Hayley Akins in 2017 out of her frustration with the lack of resources available for motion designers, particularly regarding the business aspects. Initially starting as a podcast, the idea stemmed from the realization that while there were plenty of tutorials on technical skills, there was a lack of discussions on how to attract clients and set proper pricing. During her travels, she engaged with a community focused on freelancing and digital nomadism, which inspired her to focus on creating a platform specifically for motion designers. This move towards providing essential business knowledge to her community resonated strongly, helping many navigate their freelance careers.