Gratitude Email

Reaching out to direct clients can be challenging. Try sending a gratitude email first:

• What it is: Thank them for their work. Mention something specific you admire (e.g., a new product, marketing campaign).
• Why it works: Builds rapport without immediately asking for work. More effective with smaller brands where individuals are closely tied to the mission.
• How to do it: DM on LinkedIn, email, or find a mutual connection for an introduction. Keep it genuine and don't ask for anything in return. This sets the stage for future collaborations.