413: ClickFunnels: Bootstrapping a SaaS to $140M ARR with Webinars - with Todd Dickerson

Todd Dickerson, co-founder of ClickFunnels, dives into the journey of building a SaaS powerhouse that reached $140M ARR. He shares innovative marketing tactics that overcame initial hurdles, emphasizing continuous learning and humility. Todd recounts the serendipitous events that birthed ClickFunnels and the technical challenges of launching the platform. He reveals how effective webinar strategies and backend offers can maximize sales while navigating early growth pains, including a critical database failure and the importance of customer trust.