The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 768: Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte
Oct 23, 2024
René Lacerte, CEO and founder of BILL, shares insights from leading a financial operations platform serving half a million customers. He discusses the evolution of BILL's operations and revenue growth, emphasizing the importance of addressing multiple stakeholders. René highlights the role of AI and mobile accessibility in enhancing user experience and customer engagement. He also explores the challenges of vendor switching, competitive advantages, and the necessity of understanding SMB pain points to create scalable solutions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 4min
Revolutionizing Financial Operations for SMBs
03:59 • 3min
Navigating Customer Dynamics in a Changing Economy
06:31 • 10min
The Journey of Reinvention and Motivation in SMB
16:47 • 3min
Building a Business Moat
19:41 • 9min
Scaling Revenue and Overcoming Challenges
28:21 • 21min
Integrating Divi: A Growth Strategy
49:02 • 6min
Understanding SMB Needs: Prioritizing Pain Points Over Technology
55:12 • 2min