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9min chapter
SaaStr 768: Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte
The Official SaaStr Podcast: SaaS | Founders | Investors
Building a Business Moat
This chapter explores the transformative journey of creating a successful B2B payment network, emphasizing the importance of addressing customer pain points and establishing a competitive advantage. It highlights the financial milestones achieved, the challenges of vendor switching for small businesses, and the vital role of regulatory compliance in fostering customer loyalty.
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