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10min chapter
SaaStr 768: Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte
The Official SaaStr Podcast: SaaS | Founders | Investors
Navigating Customer Dynamics in a Changing Economy
This chapter explores the current landscape of the company's 475,000 small business customers amidst a 'wait and see' economic climate. It emphasizes the need for value-driven strategies and enhanced user experiences, particularly through mobile accessibility and AI integration. The discussion highlights the importance of company-wide engagement in customer support and the ongoing connection with stakeholders to foster a deeper understanding of customer needs.
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