Music Tectonics Non-Traditional Artist Careers: Social Music Creation
16 snips
Jun 4, 2025 
Adam McHeffey, Chief Creative Officer at RPS, leads a vibrant discussion with Clara Venice, an innovative electronic musician; The Phronetic, a multidisciplinary Colombian artist; and Vivek Agrawal, a TikTok mashup sensation. They delve into how technology reshapes artist careers, emphasizing authenticity in brand collaborations. They also share insights on monetization strategies, the impact of social media on audience engagement, and the creative challenges artists face today, all while encouraging diverse voices in music.
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Be Selective With Brand Partnerships
- Only partner with brands you genuinely love and whose values align with yours.
- Stay authentic so your audience trusts your recommendations and brand work.
Bilingual Content Widens Reach
- Bilingual content expands reach by connecting authentically to multiple communities.
- The Phronetic uses Spanish and English to build wider, more relatable audiences.
Use Platform Data To Iterate Fast
- Use analytics from platforms to learn what resonates and iterate quickly.
- Vivek credits data-driven posting for turning a viral moment into sustained momentum.