Adam McHeffey, Chief Creative Officer at RPS, leads a vibrant discussion with Clara Venice, an innovative electronic musician; The Phronetic, a multidisciplinary Colombian artist; and Vivek Agrawal, a TikTok mashup sensation. They delve into how technology reshapes artist careers, emphasizing authenticity in brand collaborations. They also share insights on monetization strategies, the impact of social media on audience engagement, and the creative challenges artists face today, all while encouraging diverse voices in music.
