Non-Traditional Artist Careers: Social Music Creation
Music Tectonics
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Artists, Brands, and the Creative Journey
This chapter explores the dynamic relationship between artists and brands, emphasizing the need for mutual understanding in collaborations. Discussions cover the challenges artists face in maintaining creative output while avoiding burnout, along with strategies like compartmentalizing tasks and seeking help. The chapter also highlights the evolving nature of content creation, audience engagement, and the technological aspects of live performances.
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