Adam McHeffey, CMO of Artiphon and seasoned music educator, shares fascinating insights on the evolution of musical instruments. He highlights innovations like the Orba that empower hobbyists and blend music-making with self-expression. The conversation dives into how social media reshapes music creation, fostering a new generation of creators focused on enjoyment rather than commercial success. McHeffey also explores the fusion of music and technology, envisioning a future where music engagement mimics gaming, enhancing interactivity and connection.