Adam McHeffey

Adam McHeffey, Chief Creative Officer at RPS, leads a vibrant discussion with Clara Venice, an innovative electronic musician; The Phronetic, a multidisciplinary Colombian artist; and Vivek Agrawal, a TikTok mashup sensation. They delve into how technology reshapes artist careers, emphasizing authenticity in brand collaborations. They also share insights on monetization strategies, the impact of social media on audience engagement, and the creative challenges artists face today, all while encouraging diverse voices in music.

Adam McHeffey, Chief Creative Officer at Rock Paper Scissors and former CMO of Artiphon, shares his expertise on marketing musical instruments. He emphasizes the power of engaging smaller creators over celebrities and the importance of IRL networking. Adam unveils effective strategies like email marketing and user-generated content, stressing the need for authentic community interactions. He also discusses balancing traditional PR with modern personalization to build brand trust and visibility in the evolving music industry.

Adam McHeffey, CMO of Artiphon and seasoned music educator, shares fascinating insights on the evolution of musical instruments. He highlights innovations like the Orba that empower hobbyists and blend music-making with self-expression. The conversation dives into how social media reshapes music creation, fostering a new generation of creators focused on enjoyment rather than commercial success. McHeffey also explores the fusion of music and technology, envisioning a future where music engagement mimics gaming, enhancing interactivity and connection.