

26. The Evolution of UX (feat. Dr. Jakob Nielsen, Co-Founder & Principal, NN/g)
19 snips Mar 3, 2023
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Jakob Nielsen's Early UX Journey
- Jakob Nielsen's early computer experiences started from boredom in high school to frustration with terrible mainframe interfaces in university.
- His parents' psychology background influenced his experimental approach to making computers easier to use.
Early Web UX Opportunities
- Early web interfaces were so bad it was easy to improve them and make business impacts quickly.
- This foundational period was marked by huge growth and discovering core user behaviors like impatience and search use.
UX Profession Scale and Methods
- The UX profession evolved from a handful of enthusiasts to a global, professional practice.
- Fundamental methods like observing real users remain consistent, while the scale and impact have greatly expanded.