Jakob Nielsen

Nielsen Norman Group is celebrating its 22nd anniversary by launching our very own NN/g UX Podcast. Join host Therese Fessenden as she interviews NN/g co-founder Dr. Jakob Nielsen on the most important questions about our industry: What really is "user experience," anyway? And what is the state of UX now, compared to when NN/g started 22 years ago?  Resources Cited in this Episode: The Definition of User Experience (article) WAP Mobile Phones Field Study Findings (article) Describing UX to Family and Friends (3-min video) Usability 101: Introduction to Usability (article) User Experience vs. Customer Experience (article) Jakob Nielsen's Profile, Articles, and Videos

The UX industry has recently seen what some call "unprecedented" shifts with layoffs and generative artificial intelligence rapidly changing how UX work is done. However, there have been similarly turbulent periods in tech, decades before. Dr. Jakob Nielsen reflects on the changes that have taken place over the near 25 years Nielsen Norman Group has been around, and discusses whether or not generative AI is just a phase or truly the next chapter of UX work. Learn more about Dr. Jakob Nielsen Past keynote speeches by Dr. Jakob Nielsen Topics Covered: 1:45 - Dr. Jakob Nielsen's "origin story" 3:46 - What UX was like during the "dot-com boom" 6:30 - How the UX profession has changed since the "dot-com boom" 8:21 - Generative AI - a phase or the next chapter of UX work? 13:26 - How AI will shift the labor of UX away from pixel-pushing and toward orchestration/editorializing 16:58 - The future of UX: what keeps Dr. Jakob Nielsen inspired 19:34 - Balancing the pressure to build new features vs. fixing existing infrastructures (UX debt) 23:00 - Foundational UX ideologies: who is responsible for a good experience; matching how people actually behave 25:17 - Advice for people new to UX  27:40 - Advice for experienced UX professionals in preparing for a future with AI

Jakob Nielsen joins for a special discussion about AI in design. They explore the state of AI in design and its potential to replace designers. They discuss the specific parts of the design process threatened by AI and give advice for staying relevant. They highlight concerns and excitements about AI and recommend starting with AI tools. They also address AI's impact on user interfaces, creativity, and improving lives.

Jakob Nielsen, founder of UX Tigers and a trailblazer in usability with 41 years of experience, shares his insights on AI usability challenges. He discusses the current shortcomings in AI user interfaces and the need for better design that prioritizes user experience. Nielsen highlights the importance of usability heuristics in building trust and adoption in AI products. He also reflects on the evolution of UX design, emphasizing the necessity for practical experience in adapting to AI advancements and creating tools that genuinely engage users.

Jakob Nielsen, usability pioneer with 41 years of UX experience and founder of UX Tigers, discusses his journey in shaping the digital world. He shares tips for beginners, explores the evolution of web usability, measures user experience beyond conventional analytics, overcomes challenges in designing universal designs with AI, and discusses the intersection of design trends and usability.