NN/g UX Podcast 1. What is UX, anyway? (feat. Dr. Jakob Nielsen, the usability guru)
20 snips
Aug 10, 2020 AI Snips
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Episode notes
WAP Phone Critique
- NN/g's independent research allowed them to critique WAP phones despite industry hype.
- Their findings highlighted the poor usability and user experience, leading to the term "Wrong Approach to Portability."
NN/g's UX Focus
- NN/g focuses solely on user experience, unlike broader web design firms.
- They conduct independent research, consult clients, offer training, and publish UX information.
Defining User Experience
- User experience (UX) encompasses the totality of user interactions with a company.
- It includes UI design, customer support, and even marketing, shaping user expectations.